SPAM
Project role: Concept Development, Art Direction
www.spam.com
The SPAM.com site was in need of a fresh, new look with stimulating content and features.
This site positioned the iconic SPAM brand using fresh, bold, and engaging creative which presented the brand as fun and interesting to a broader audience. The team transformed the site into a true SPAM consumer experience using features such as branding awareness games, history timeline slider, and a user driven "recipe exchange" to build the experience between the brand and consumer.
www.spam.com
The SPAM.com site was in need of a fresh, new look with stimulating content and features.
This site positioned the iconic SPAM brand using fresh, bold, and engaging creative which presented the brand as fun and interesting to a broader audience. The team transformed the site into a true SPAM consumer experience using features such as branding awareness games, history timeline slider, and a user driven "recipe exchange" to build the experience between the brand and consumer.