Hormel
Project Role: Art Direction
Hormel brand was looking for a new look. Keeping the site warm and inviting while still hitting the target was the challenge.
By using lighter warmer colors and mimicking the feel of the kitchen, this new direction for Hormel brand was right on target. The 3D rendered interactive kitchen lets the user engage in the full experience of quick and easy mealtime, and the mobile site lets even the most "on the go" cook succeed. With the My Account section users can login, select their favorite products, make lists, save recipes, and sign up for newsletters, and take advantage of all of this from the mobile site too.
hormel.com
m.hormel.com
Hormel brand was looking for a new look. Keeping the site warm and inviting while still hitting the target was the challenge.
By using lighter warmer colors and mimicking the feel of the kitchen, this new direction for Hormel brand was right on target. The 3D rendered interactive kitchen lets the user engage in the full experience of quick and easy mealtime, and the mobile site lets even the most "on the go" cook succeed. With the My Account section users can login, select their favorite products, make lists, save recipes, and sign up for newsletters, and take advantage of all of this from the mobile site too.
hormel.com
m.hormel.com