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<channel>
	<title>Olletsoc</title>
	<link>http://work.olletsoc.com</link>
	<description>Olletsoc</description>
	<pubDate>Wed, 29 Feb 2012 07:59:14 +0000</pubDate>
	<generator>http://work.olletsoc.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Leviton</title>
				
		<link>http://work.olletsoc.com/Leviton</link>

		<comments>http://work.olletsoc.com/following/work.olletsoc.com/Leviton</comments>

		<pubDate>Wed, 29 Feb 2012 07:59:14 +0000</pubDate>

		<dc:creator>Olletsoc</dc:creator>
		
		<category><![CDATA[Art Direction, IA, Design, Website, Recent]]></category>

		<guid isPermaLink="false">2905749</guid>

		<description>Project role: Creative Direction
Agency: Proof IC

Leviton creates sustainable and intelligent solutions in wiring devices, lighting management products and network infrastructure. From switches, receptacles and daylight harvesting controls to intricate network systems, Leviton provides smart, reliable solutions that not only pay off in time, energy and cost savings, but also deliver safety.

The chalenge was to take their existing site and content and create something that was not only going to be clear, easy to use, and  engaging to the user but show that Leviton was forward thinking in their lighting concepts highlighted through design.


www.leviton.com

&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905749/Electrical devices- lighting controls- network solutions- Leviton.com_1024.jpg" width="1024" height="1353" width_o="1444" height_o="1909" src_o="http://payload30.cargocollective.com/1/0/2806/2905749/Electrical devices- lighting controls- network solutions- Leviton.com_o.jpg" data-mid="14780482"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905749/AC Switches  Electrical Wiring Devices  Products from Leviton_1024.jpg" width="1024" height="1065" width_o="1444" height_o="1503" src_o="http://payload30.cargocollective.com/1/0/2806/2905749/AC Switches  Electrical Wiring Devices  Products from Leviton_o.jpg" data-mid="14780470"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905749/Decora Residential and Commercial Grade Rocker Switches_1024.jpg" width="1024" height="2131" width_o="1444" height_o="3006" src_o="http://payload30.cargocollective.com/1/0/2806/2905749/Decora Residential and Commercial Grade Rocker Switches_o.jpg" data-mid="14780475"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905749/5601-2  Decorasup-sup Rocker  AC Switches  Electrical Wiring Devices  Products from Leviton Electrical and Electronic Products_1024.jpg" width="1024" height="1509" width_o="1444" height_o="2128" src_o="http://payload30.cargocollective.com/1/0/2806/2905749/5601-2  Decorasup-sup Rocker  AC Switches  Electrical Wiring Devices  Products from Leviton Electrical and Electronic Products_o.jpg" data-mid="14780468"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905749/Electrical Wiring Devices  Industrial  Solutions from Leviton_1024.jpg" width="1024" height="1228" width_o="1444" height_o="1732" src_o="http://payload30.cargocollective.com/1/0/2806/2905749/Electrical Wiring Devices  Industrial  Solutions from Leviton_o.jpg" data-mid="14780484"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905749/Electrical Wiring Devices  Products from Leviton_1024.jpg" width="1024" height="1191" width_o="1444" height_o="1680" src_o="http://payload30.cargocollective.com/1/0/2806/2905749/Electrical Wiring Devices  Products from Leviton_o.jpg" data-mid="14780487"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905749/Evr-Green  Brands  Solutions from Leviton_1024.jpg" width="1024" height="960" width_o="1444" height_o="1355" src_o="http://payload30.cargocollective.com/1/0/2806/2905749/Evr-Green  Brands  Solutions from Leviton_o.jpg" data-mid="14780493"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905749/Renu  Brands  Solutions from Leviton_1024.jpg" width="1024" height="1358" width_o="1444" height_o="1915" src_o="http://payload30.cargocollective.com/1/0/2806/2905749/Renu  Brands  Solutions from Leviton_o.jpg" data-mid="14780495"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Bluecat Traditional</title>
				
		<link>http://work.olletsoc.com/Bluecat-Traditional</link>

		<comments>http://work.olletsoc.com/following/work.olletsoc.com/Bluecat-Traditional</comments>

		<pubDate>Wed, 29 Feb 2012 07:43:46 +0000</pubDate>

		<dc:creator>Olletsoc</dc:creator>
		
		<category><![CDATA[Art Direction, Design, Website, Recent]]></category>

		<guid isPermaLink="false">2905662</guid>

		<description>Project role: Creative Direction

Bluecat Traditional is a specialty sign shop that delivers hand painted capabilities to your signs, murals, fine art projects or advertising campaigns.  Bluecat Traditional is focused on bringing your unique message to New York City and custom markets in the United States and I wanted to convey the feel of that hand made vintage sign shop in this design.


www.bluecattraditional.com

&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905662/Snap_5_1024.png" width="1024" height="765" width_o="1444" height_o="1080" src_o="http://payload30.cargocollective.com/1/0/2806/2905662/Snap_5_o.png" data-mid="14780303"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905662/Snap_4_1024.png" width="1024" height="960" width_o="1444" height_o="1355" src_o="http://payload30.cargocollective.com/1/0/2806/2905662/Snap_4_o.png" data-mid="14780291"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905662/Snap_3_1024.png" width="1024" height="960" width_o="1444" height_o="1355" src_o="http://payload30.cargocollective.com/1/0/2806/2905662/Snap_3_o.png" data-mid="14780271"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905662/Snap_2_1024.png" width="1024" height="765" width_o="1444" height_o="1080" src_o="http://payload30.cargocollective.com/1/0/2806/2905662/Snap_2_o.png" data-mid="14780269"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905662/Snap_1_1024.png" width="1024" height="765" width_o="1444" height_o="1080" src_o="http://payload30.cargocollective.com/1/0/2806/2905662/Snap_1_o.png" data-mid="14780267"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/2806/2905662/Snap_1024.png" width="1024" height="765" width_o="1444" height_o="1080" src_o="http://payload30.cargocollective.com/1/0/2806/2905662/Snap_o.png" data-mid="14780265"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Generate Change</title>
				
		<link>http://work.olletsoc.com/Generate-Change</link>

		<comments>http://work.olletsoc.com/following/work.olletsoc.com/Generate-Change</comments>

		<pubDate>Wed, 15 Feb 2012 15:55:17 +0000</pubDate>

		<dc:creator>Olletsoc</dc:creator>
		
		<category><![CDATA[Design, Website, Logo]]></category>

		<guid isPermaLink="false">1265868</guid>

		<description>Project role: Creative Direction

Created logo, business card, and website for not-for-profit video documentary group.

&#60;img src="http://payload.cargocollective.com/1/0/2806/1265868/Home_Generate Change.jpg" width="670" height="373" width_o="800" height_o="446" src_o="http://payload.cargocollective.com/1/0/2806/1265868/Home_Generate Change_o.jpg" data-mid="6200074"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1265868/GenerateChange.jpg" width="670" height="1422" width_o="800" height_o="1698" src_o="http://payload.cargocollective.com/1/0/2806/1265868/GenerateChange_o.jpg" data-mid="6200064"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1265868/logo.jpg" width="437" height="150" width_o="437" height_o="150" src_o="http://payload.cargocollective.com/1/0/2806/1265868/logo_o.jpg" data-mid="6200041"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2806/1265868/prt_1302243390.jpg" />

	</item>
		
		
	<item>
		<title>Maxum Petroleum</title>
				
		<link>http://work.olletsoc.com/Maxum-Petroleum</link>

		<comments>http://work.olletsoc.com/following/work.olletsoc.com/Maxum-Petroleum</comments>

		<pubDate>Fri, 30 Dec 2011 13:36:29 +0000</pubDate>

		<dc:creator>Olletsoc</dc:creator>
		
		<category><![CDATA[Art Direction, Concepting, Web, Recent]]></category>

		<guid isPermaLink="false">1906386</guid>

		<description>Project role: Creative Direction

Maxum Petroleum is a national marketer and logistics company for petroleum products.

This redesign not only embodies the same  ideals in which Maxum was founded on but it also expands on them.  Creating the Maxum Matrix  which cross references their business channels with their services that they provide.  Teeming the Matrix with the Reach and Reliability Map it gives the viewer a direct "in" to how Maxum Petroleum can quickly serve up their much needed petroleum products.



&#60;img src="http://payload.cargocollective.com/1/0/2806/1906386/Maxum 3.png" width="670" height="510" width_o="1445" height_o="1102" src_o="http://payload.cargocollective.com/1/0/2806/1906386/Maxum 3_o.png" data-mid="12728306"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1906386/Maxum 2.png" width="670" height="510" width_o="1445" height_o="1102" src_o="http://payload.cargocollective.com/1/0/2806/1906386/Maxum 2_o.png" data-mid="12728298"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1906386/Maxum.png" width="670" height="510" width_o="1445" height_o="1102" src_o="http://payload.cargocollective.com/1/0/2806/1906386/Maxum_o.png" data-mid="12728309"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1906386/Maxum - Expertise.png" width="670" height="1132" width_o="1430" height_o="2417" src_o="http://payload.cargocollective.com/1/0/2806/1906386/Maxum - Expertise_o.png" data-mid="12728284"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1906386/Maxum - Reach - Reliability.png" width="670" height="792" width_o="1430" height_o="1691" src_o="http://payload.cargocollective.com/1/0/2806/1906386/Maxum - Reach - Reliability_o.png" data-mid="12728295"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1906386/Maxum - About Us.png" width="670" height="510" width_o="1445" height_o="1102" src_o="http://payload.cargocollective.com/1/0/2806/1906386/Maxum - About Us_o.png" data-mid="12728278"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1906386/Maxum - Our Leadership.png" width="670" height="588" width_o="1430" height_o="1255" src_o="http://payload.cargocollective.com/1/0/2806/1906386/Maxum - Our Leadership_o.png" data-mid="12728288"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2806/1906386/prt_1325252153.jpg" />

	</item>
		
		
	<item>
		<title>Kneebody</title>
				
		<link>http://work.olletsoc.com/Kneebody</link>

		<comments>http://work.olletsoc.com/following/work.olletsoc.com/Kneebody</comments>

		<pubDate>Wed, 15 Jun 2011 13:44:47 +0000</pubDate>

		<dc:creator>Olletsoc</dc:creator>
		
		<category><![CDATA[Design, Art Direction, Recent]]></category>

		<guid isPermaLink="false">1457029</guid>

		<description>Project role: Creative Direction

By combining sophisticated compositions and virtuosic improvising, the Grammy nominated group Kneebody has created a diverse, loyal fan base in the United States and Europe. Founded in 2001, Kneebody has built upon an impressive array of individual resumes and conservatory training to create a truly singular voice within the instrumental world.

www.kneebody.com


&#60;img src="http://payload.cargocollective.com/1/0/2806/1457029/home_1024.jpg" width="1024" height="1597" width_o="1448" height_o="2259" src_o="http://payload.cargocollective.com/1/0/2806/1457029/home_o.jpg" data-mid="14780141"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1457029/Kneebody_1024.png" width="1024" height="875" width_o="1459" height_o="1248" src_o="http://payload.cargocollective.com/1/0/2806/1457029/Kneebody_o.png" data-mid="14780157"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1457029/Media  Kneebody_1024.png" width="1024" height="704" width_o="1459" height_o="1004" src_o="http://payload.cargocollective.com/1/0/2806/1457029/Media  Kneebody_o.png" data-mid="14780169"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1457029/Tour Dates  Kneebody_1024.png" width="1024" height="1498" width_o="1459" height_o="2135" src_o="http://payload.cargocollective.com/1/0/2806/1457029/Tour Dates  Kneebody_o.png" data-mid="14780183"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2806/1457029/prt_1305639780.jpg" />

	</item>
		
		
	<item>
		<title>Camel Signature Series</title>
				
		<link>http://work.olletsoc.com/Camel-Signature-Series</link>

		<comments>http://work.olletsoc.com/following/work.olletsoc.com/Camel-Signature-Series</comments>

		<pubDate>Fri, 08 Apr 2011 20:11:04 +0000</pubDate>

		<dc:creator>Olletsoc</dc:creator>
		
		<category><![CDATA[Print, Campaign, Traditional]]></category>

		<guid isPermaLink="false">1281158</guid>

		<description>Project role: Art Director

Look and feel for a campaign to launch Camel Signature series flavored cigarettes.

&#60;img src="http://payload.cargocollective.com/1/0/2806/1281158/signature_frost.jpg" width="670" height="1033" width_o="681" height_o="1050" src_o="http://payload.cargocollective.com/1/0/2806/1281158/signature_frost_o.jpg" data-mid="6198968"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1281158/signature_infused.jpg" width="670" height="1033" width_o="681" height_o="1050" src_o="http://payload.cargocollective.com/1/0/2806/1281158/signature_infused_o.jpg" data-mid="6199013"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2806/1281158/prt_1302293388.jpeg" />

	</item>
		
		
	<item>
		<title>Camel Onserts</title>
				
		<link>http://work.olletsoc.com/Camel-Onserts</link>

		<comments>http://work.olletsoc.com/following/work.olletsoc.com/Camel-Onserts</comments>

		<pubDate>Fri, 08 Apr 2011 20:07:15 +0000</pubDate>

		<dc:creator>Olletsoc</dc:creator>
		
		<category><![CDATA[Design, Print, New York]]></category>

		<guid isPermaLink="false">1281195</guid>

		<description>Project role: Art Direction, Design

Created and designed campaign for Camel Onsert leaflets that were adhered to pack of cigarettes.

&#60;img src="http://payload.cargocollective.com/1/0/2806/1281195/STP83545.jpg" width="670" height="682" width_o="800" height_o="815" src_o="http://payload.cargocollective.com/1/0/2806/1281195/STP83545_o.jpg" data-mid="6199092"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2806/1281195/prt_1302239603.png" />

	</item>
		
		
	<item>
		<title>Return of Simple</title>
				
		<link>http://work.olletsoc.com/Return-of-Simple</link>

		<comments>http://work.olletsoc.com/following/work.olletsoc.com/Return-of-Simple</comments>

		<pubDate>Fri, 08 Apr 2011 06:01:39 +0000</pubDate>

		<dc:creator>Olletsoc</dc:creator>
		
		<category><![CDATA[Design, Album, Logo, Archive]]></category>

		<guid isPermaLink="false">1281224</guid>

		<description>Project role: Art Direction, Design

Logo and album design for Return of Simple out of Cleveland, Ohio.

&#60;img src="http://payload.cargocollective.com/1/0/2806/1281224/STP83532.JPG" width="670" height="648" width_o="800" height_o="774" src_o="http://payload.cargocollective.com/1/0/2806/1281224/STP83532_o.JPG" data-mid="6199243"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1281224/STP83533.JPG" width="670" height="401" width_o="800" height_o="479" src_o="http://payload.cargocollective.com/1/0/2806/1281224/STP83533_o.JPG" data-mid="6199245"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1281224/STP83535.JPG" width="670" height="599" width_o="800" height_o="716" src_o="http://payload.cargocollective.com/1/0/2806/1281224/STP83535_o.JPG" data-mid="6199249"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2806/1281224/prt_1302240082.jpg" />

	</item>
		
		
	<item>
		<title>NY Makes A Book</title>
				
		<link>http://work.olletsoc.com/NY-Makes-A-Book</link>

		<comments>http://work.olletsoc.com/following/work.olletsoc.com/NY-Makes-A-Book</comments>

		<pubDate>Mon, 04 Apr 2011 02:57:23 +0000</pubDate>

		<dc:creator>Olletsoc</dc:creator>
		
		<category><![CDATA[Design, Print, New York]]></category>

		<guid isPermaLink="false">1258962</guid>

		<description>Project role: Design

100 participants. 100 people, 100 pages.  

I was page 40.

&#60;img src="http://payload.cargocollective.com/1/0/2806/1258962/page.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/2806/1258962/page_o.jpg" data-mid="6087655"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2806/1258962/photo copy.jpg" width="670" height="893" width_o="1536" height_o="2048" src_o="http://payload.cargocollective.com/1/0/2806/1258962/photo copy_o.jpg" data-mid="6087926"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2806/1258962/prt_1301884163.jpeg" />

	</item>
		
		
	<item>
		<title>Kylesa Music Video</title>
				
		<link>http://work.olletsoc.com/Kylesa-Music-Video</link>

		<comments>http://work.olletsoc.com/following/work.olletsoc.com/Kylesa-Music-Video</comments>

		<pubDate>Sun, 03 Apr 2011 03:10:27 +0000</pubDate>

		<dc:creator>Olletsoc</dc:creator>
		
		<category><![CDATA[Music Video, Creative Direction]]></category>

		<guid isPermaLink="false">1255026</guid>

		<description>Project role: Concepting, Editing, Filming, Cinematography

Video for the song Where the Horizon Unfolds by Kylesa.


</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2806/1255026/prt_1301800500.png" />

	</item>
		
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